Industry · FMCG Distribution
Fast goods. Faster software.
FMCG distribution is a race run daily: load before dawn, cover the routes, rotate the stock before it expires, collect before month-end, and know your numbers by evening. SynTrack was born in this race — Oman Foodstuff, Hadeel and Richoos run it every day.
SynTrack for FMCG distribution combines the van sales app, FEFO warehousing, trade promotions and credit control on one database — so route, warehouse and finance are the same truth.
Reality → Answer
What eats FMCG margins.
Expiry writes-offs
Stock rotates wrong, dates slip through, and margin quietly leaves in the damage bin.
Two-hour reconciliations
Every van, every evening — cash counted, arguments had, mistakes found too late.
Promotions gone rogue
Free goods and discounts applied from memory become margin leaks nobody approved.
Field Sales
Pre-sales routes feeding next-day delivery, with credit checked at booking.
Explore the module →Credit that creeps
The route sells to whoever asks; the overdue list grows before finance sees it.
Direct Store Delivery
Sequenced store drops with POD and partial-delivery discipline.
Explore the module →Yesterday’s numbers
Management steers a daily business with day-old, hand-built reports.
Distribution ERP
Purchasing, pricing tiers, promotions and margin floors behind it all.
Explore the module →Assortment sprawl
Hundreds of SKUs per van, per route — impossible to control on paper.
“Our van sales team now invoices and collects on the spot — even on routes with no signal. End-of-day reconciliation that used to take hours is done in minutes.”
Questions
FMCG distribution — FAQs.
Which FMCG companies use SynTrack?
Oman Foodstuff runs its van sales operation on SynTrack; Hadeel and Richoos run full ERP with van sales. Ask us in a call and, where clients agree, we connect serious prospects to references.
How does SynTrack handle expiry-dated stock?
Batch and expiry tracking from goods receipt onward, FEFO enforced at picking and at the van, and an expiry radar that flags at-risk stock 30/60/90 days out — while there is still time to move it.
Can it manage trade promotions?
Yes — Buy X Get Y schemes, free issues and date-controlled promo pricing are applied by the system at the point of sale, with effectiveness tracked per promotion.
Does it fit both van sales and pre-sales models?
Yes. Many distributors run both — van sales on some routes, pre-sales with next-day delivery on others — on the same database with the same stock truth.
How fast is day-close for a fleet of vans?
Minutes per van. The system already knows every invoice, collection and movement, so settlement is a report to confirm, not a session to survive.
Get started
Run tomorrow’s routes on proof, not promises.
A 30-minute demo on an FMCG day: load, route, sell, rotate, collect, close. Ask about the references — that is what they are for.
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